I recently decided to create a separate blog called Simple Church Communications. It comes out of my own learning about church communications, and the needs we have to look for new effective ways to tell our stories. Most recently I wrote about What the “Social Media Revolution” Means for the Methodist Church. Here is the first part of what was said:
The updated “Social Media Revolution” video by Erik Qualman is a fast paced, fact filled, and eye opening. Beginning with the question “Is Social Media a Fad?” it goes on to show, through a variety of statements about current social media use, how social media is here to stay.
Although the video was more intended for businesses, it got me to ask the following question.
What does the “Social Media Revolution” mean for the church? How does it, or should it impact how we do advertisement, outreach, publications, even worship services?
In the video he mentions 42 different statements. I want to look at 5 specific facts, or statements, and see how they can have a huge impact on how we do things.
The five statements that I picked were…
96% of adults under 30 are on a social network
Fastest growing facebook demographic is females 55-65
The second largest search engine is Youtube
78% of people trust friends recommendations, 14% trust advertising
We will no longer search for products and services, they will find us via social media
I believe these 5 statements, when applied to a church setting can have a profound impact on where we spend our time, energy and money in our communication efforts. To read the reasons why, and to check other articles visit simplechurchcommunication.com
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